Insights without action is like fire without heat

Releasing the value of an audience means activating and targeting that audience at the right time, right place.

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Data lake versus data warehouse

Data Lake and Data Warehouse are now commonly used terms within the world of big data and are often used as if they are interchangeable.

February 17, 2020

What are CDPs?

CDPs must contain at a minimum the ability to surface, create and manage rule-based audiences.

February 4, 2020
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