Cloud marketing value, realised
A marketing platform that intelligently generates audiences from your data to drive customer engagement and create better experiences.
Powerful, flexible & intuitive toolkit.
Wondaris is a suite of products that enables marketers to quickly centralise their 1st party data and easily enrich, explore and activate their audiences from a single click into multiple channels to deliver better customer experiences and accelerate ROI.
Scale at speed
Harnessing the power of Google’s big data & cloud technologies, Wondaris brings together the silos of your customer and marketing data in a serverless enterprise data store that is specifically optimised for marketing workloads.
The MDPaaS (Marketing Data Platform as a Service) module allows for rapid deployment of best practice Cloud for Marketing Architecture, including Orchestration, Ingestion, Security and Privacy via centrally maintained IaC (Infrastructure as Code).
Data where you need it
Enrich your customer data set with access to multiple 1st and 3rd party enrichment solutions. Data enrichment within Wondaris is broken into two categories, API / Hit based enrichments and Machine Learning / AI enrichments.
Choose to use a number of established in house API services, or ingest custom 3rd party data from tools you already use.
Discover key behavioural insights
Harnessing the power of Googles AI and Machine Learning capabilities Wondaris generates Smart Audiences for activation across multiple marketing platforms.
Behavioural characteristics of your customers including frequency, recency, content consumption and segmentation opportunities.
Custom audiences for in-depth analysis or ready for activation across multiple channels.
Single click activation
Wondaris allows you to assess the readiness of your customer data for multiple channels and surfaces.
Select the ones you need for a particular campaign or initiative and then with a single click Wondaris will push the data into the platforms, customising your audience data to suit the desired destination scheme & requirements.