Releasing the value of an audience means activating and targeting that audience at the right time, right place.
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Audience Strategy
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What is First Party Data (and why is it important)?
With the degradation of third party cookies, the rise of first party data is allowing companies to glide a magnifying glass over the digital habits of customers, website visitors and social media followers.
February 7, 2022
Experience-driven businesses
In an experience economy, your competitive advantage comes from your ability to deliver a superior experience for your target audience.
October 11, 2021
Insights without action is like fire without heat
Releasing the value of an audience means activating and targeting that audience at the right time, right place and with the right message.
October 3, 2020
Uncovering more customer value
Not all customers deliver the same value, and its important to understand the value each customer segment can provide to your business.
September 7, 2020
Cloud 4 marketing
There are a lot of SaaS-based solutions that claim to be C4M, but if you look at the functionality that is required to be a real C4M solution, many offerings fall short of the mark.
March 9, 2020
Data lake versus data warehouse
Data Lake and Data Warehouse are now commonly used terms within the world of big data and are often used as if they are interchangeable.
February 17, 2020
What are CDPs?
CDPs must contain at a minimum the ability to surface, create and manage rule-based audiences.
