Insights without action is like fire without heat

Releasing the value of an audience means activating and targeting that audience at the right time, right place.

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Uncovering more customer value

Not all customers deliver the same value, and its important to understand the value each customer segment can provide to your business. 

September 7, 2020

Cloud 4 marketing

There are a lot of SaaS-based solutions that claim to be C4M, but if you look at the functionality that is required to be a real C4M solution, many offerings fall short of the mark. 

March 9, 2020

Data lake versus data warehouse

Data Lake and Data Warehouse are now commonly used terms within the world of big data and are often used as if they are interchangeable.

February 17, 2020

What are CDPs?

CDPs must contain at a minimum the ability to surface, create and manage rule-based audiences.

February 4, 2020
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