Wondaris Becomes Google CMU Partner

Posted in Cloud for Marketing
Wondaris • May 11, 2022

Note: This is an excerpt from our May 6th Press Release.

Read it here.

What is CMU (Customer Match)?

Google’s Customer Match is an advertising tool that enables users to create custom segments from their existing customers by leveraging their 1st Party Data. Previously, users had to manually upload data files, or invest in development to build through Google’s API.  

Through the partnership, Wondaris joins a group of endorsed 3rd party providers that are able to upload this data via a native integration, thereby mitigating the data security and integrity risks involved with manual data entry processes.  

High-Value Audiences

The Wondaris and Google CMU will allow businesses to upload high-value audiences securely through simple and clickable workflows.

“We are excited to offer this powerful automation tool for our customers,” remarked Wondaris CEO Simon Pereira.

“Through the CMU integration, a process that might have taken marketers and data teams several days manually can now be managed with a few clicks, in a privacy-compliant way.”

Find Wondaris In Google

Wondaris can be found directly in the Google Ad Platform by following these steps.

Step 1.
In your Google Ads account, navigate to Tools & Settings & select Linked Accounts.

Step 2.
Scroll down to find Wondaris or Search "Wondaris" in the top right search bar.

Step 3.
Click on Details.

Step 4.
Click Link & Authorise Wondaris.

Step 5.
Go to Wondaris and import your Customer Lists.

Customer Match

Integrate With Wondaris

Wondaris is a cloud-based customer data platform that helps companies quickly and easily build high-value audiences from their 1st party data and activate them into multiple marketing channels with simple, clickable workflows.

We provide a complete data ownership and portability solution, with the ability to centralise data from any of the public cloud vendors, including Google Cloud Platform, AWS, Azure and Snowflake, either via the pre-built connectors or businesses’ existing integration stack.

Wondaris offers businesses a privacy-safe, secure, and infinitely scalable environment to leverage and manage 1st Party Data to drive more effective marketing and better customer experiences.

Want to try Wondaris? Get in touch.

Related News

DMP versus CDP: Which is better for your business?

When it comes to capturing and managing data about your current and prospective customers, the acronyms DMP and CDP are often mistakenly used interchangeably.

September 28, 2022

Effective Email Marketing: how to collect AND benefit from 1st Party Data

With the approaching deprecation of cookies, it is becoming clear that a focus on email marketing will be key to building your 1st party data strategy.

August 23, 2022

How to entice customers to share 1st party data? Provide Value.

With the rapidly approaching cookie-less world and the inability to access 3rd party data, obtaining 1st party data is critical for an organisation’s ongoing success.

July 20, 2022
Sign Up To Our Newsletter

Sign Up To Our Newsletter

Menu
Follow on
© All Rights Reserved, Wondaris 2021
Privacy
chevron-down linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram