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Releasing the value of an audience means activating and targeting that audience at the right time, right place.

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DMP versus CDP: Which is better for your business?

When it comes to capturing and managing data about your current and prospective customers, the acronyms DMP and CDP are often mistakenly used interchangeably.

September 28, 2022

Effective Email Marketing: how to collect AND benefit from 1st Party Data

With the approaching deprecation of cookies, it is becoming clear that a focus on email marketing will be key to building your 1st party data strategy.

August 23, 2022

How to entice customers to share 1st party data? Provide Value.

With the rapidly approaching cookie-less world and the inability to access 3rd party data, obtaining 1st party data is critical for an organisation’s ongoing success.

July 20, 2022

How To Leverage Your e-Commerce Data In Your Digital Marketing

Better inform your digital marketing strategies and yield better results from your acquisition campaigns, utilising first-party and e-commerce data.

July 5, 2022

How Your CRM & CDP Can Work Together

The shared functions of your CRM and CDP allow you to compile more intelligent customer lists, look-alike lists and segments, and tailored campaigns.

June 1, 2022

Wondaris Becomes Google CMU Partner

The Wondaris and Google Customer Match Partnership will allow businesses to upload high-value audiences securely through simple and clickable workflows.

May 11, 2022

Are your marketing & CX teams speaking the same language?

With online integration more ubiquitous than ever, it now makes more sense for marketing and CX teams to be coordinated.

May 9, 2022

Why a CRM is insufficient for Customer Success

A good Customer Data Platform can deliver a unified view of consumers, and clearly map out the customer’s journey, decision-making process, preferences and needs.

April 8, 2022

How your teams interpret your Customer Data

Within your company, you may find yourself having conversations with your many varied teams using complex and discipline focussed language.

March 13, 2022
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