To help prepare for changes in data collection, analysis and usage, predictions have started to include a focus on the importance of a CDP.
Everyone who interacts with your brand sits somewhere in your sales funnel and is at a unique stage in the customer lifecycle journey.
Designed to bring all customer information under one roof, a Customer Data Platform (CDP) provides an important role in data security.
When it comes to capturing and managing data about your current and prospective customers, the acronyms DMP and CDP are often mistakenly used interchangeably.
With the approaching deprecation of cookies, it is becoming clear that a focus on email marketing will be key to building your 1st party data strategy.
With the rapidly approaching cookie-less world and the inability to access 3rd party data, obtaining 1st party data is critical for an organisation’s ongoing success.
Better inform your digital marketing strategies and yield better results from your acquisition campaigns, utilising first-party and e-commerce data.
The shared functions of your CRM and CDP allow you to compile more intelligent customer lists, look-alike lists and segments, and tailored campaigns.
The Wondaris and Google Customer Match Partnership will allow businesses to upload high-value audiences securely through simple and clickable workflows.