Releasing the value of an audience means activating and targeting that audience at the right time, right place.
Optimise Facebook Ads Campaigns With 1st Party Data
In 2023, the way to optimise Facebook Ads campaigns, measure the all-important ROI, and the way in which you’re able to collect and track 1st Party Data and 3rd Party Data is drastically changing.
February 23, 2023
How to bring your 1st Party Data to Ads with Google Customer Match and Wondaris
When it comes to navigating Google Ads with new privacy, browser, and regulation changes, Google developed their Customer Match tool to help bridge the gap, enabling organisations to better leverage their 1st party data for advertising campaigns.
January 31, 2023
Why 2023 is the year of the CDP
To help prepare for changes in data collection, analysis and usage, predictions have started to include a focus on the importance of a CDP.
December 13, 2022
In Real Time: Using a CDP for your Customer Lifecycle Management
Everyone who interacts with your brand sits somewhere in your sales funnel and is at a unique stage in the customer lifecycle journey.
November 10, 2022
Preventing Data Breaches - How a CDP can support Customer Data Security
Designed to bring all customer information under one roof, a Customer Data Platform (CDP) provides an important role in data security.
October 13, 2022
DMP versus CDP: Which is better for your business?
When it comes to capturing and managing data about your current and prospective customers, the acronyms DMP and CDP are often mistakenly used interchangeably.
September 28, 2022
Effective Email Marketing: how to collect AND benefit from 1st Party Data
With the approaching deprecation of cookies, it is becoming clear that a focus on email marketing will be key to building your 1st party data strategy.
August 23, 2022
How to entice customers to share 1st party data? Provide Value.
With the rapidly approaching cookie-less world and the inability to access 3rd party data, obtaining 1st party data is critical for an organisation’s ongoing success.
July 20, 2022
How To Leverage Your e-Commerce Data In Your Digital Marketing
Better inform your digital marketing strategies and yield better results from your acquisition campaigns, utilising first-party and e-commerce data.