Releasing the value of an audience means activating and targeting that audience at the right time, right place.
How to entice customers to share 1st party data? Provide Value.
With the rapidly approaching cookie-less world and the inability to access 3rd party data, obtaining 1st party data is critical for an organisation’s ongoing success.
July 20, 2022
How To Leverage Your e-Commerce Data In Your Digital Marketing
Better inform your digital marketing strategies and yield better results from your acquisition campaigns, utilising first-party and e-commerce data.
July 5, 2022
How Your CRM & CDP Can Work Together
The shared functions of your CRM and CDP allow you to compile more intelligent customer lists, look-alike lists and segments, and tailored campaigns.
June 1, 2022
Wondaris Becomes Google CMU Partner
The Wondaris and Google Customer Match Partnership will allow businesses to upload high-value audiences securely through simple and clickable workflows.
May 11, 2022
Are your marketing & CX teams speaking the same language?
With online integration more ubiquitous than ever, it now makes more sense for marketing and CX teams to be coordinated.
May 9, 2022
Why a CRM is insufficient for Customer Success
A good Customer Data Platform can deliver a unified view of consumers, and clearly map out the customer’s journey, decision-making process, preferences and needs.
April 8, 2022
How your teams interpret your Customer Data
Within your company, you may find yourself having conversations with your many varied teams using complex and discipline focussed language.
March 13, 2022
What is First Party Data (and why is it important)?
With the degradation of third party cookies, the rise of first party data is allowing companies to glide a magnifying glass over the digital habits of customers, website visitors and social media followers.
February 7, 2022
In an experience economy, your competitive advantage comes from your ability to deliver a superior experience for your target audience.