Composable CDP on Snowflake: How Wondaris Unlocks Your Customer Data Without Compromise

Ever felt like your customer data is trapped in multiple systems that don't talk to each other? Or maybe you've invested in an expensive, all-in-one CDP only to discover it doesn't quite fit your specific needs? You're not alone. Traditional customer data platforms have left many businesses frustrated, wondering if there's a better way to capitalise on their data investments.

There is - and it's called a composable CDP architecture, with Wondaris and Snowflake leading the charge.

The Composable CDP Revolution: Why Flexibility Trumps One-Size-Fits-All

Traditional CDPs promised to solve all your customer data problems in one neat package. But as businesses have grown more sophisticated in their data needs, the limitations have become glaringly obvious. Think of a traditional CDP as buying a pre-built house - it has what most people need, but what happens when you want to move a wall or add a sunroom?

A composable CDP, on the other hand, is like building with Legos. You select exactly the pieces you need and arrange them however you want. This modular approach isn't just theoretical - Composable CDPs are already growing significantly faster than traditional CDPs, posting an organic growth rate of nearly 13% in 2025.

Why Snowflake + Wondaris = The Perfect Data Partnership

When you combine Snowflake's rock-solid data foundation with Wondaris's composable customer data platform, you get the best of both worlds: enterprise-grade data infrastructure with the flexibility to adapt to your unique business needs.

Here's what makes this combination so powerful:

Your Data Stays Put: No more copying customer data across multiple systems. Snowflake becomes your single source of truth, whilst Wondaris connects seamlessly to unlock insights and activation capabilities without compromising security.

Built for Scale: Snowflake's elastic compute means your customer data platform scales automatically during peak periods - Black Friday traffic spikes or seasonal campaigns won't slow you down.

Security-First Architecture: Wondaris connects to Snowflake using secure views and role-based access control, ensuring your sensitive customer data remains protected whilst enabling powerful analytics and activation.

Future-Proof Investment: As new marketing channels emerge or privacy regulations evolve, you can adapt your setup without rebuilding your entire data infrastructure.

The Wondaris Advantage: Enterprise-Grade Security Meets Composable Flexibility

What sets Wondaris apart in the composable CDP landscape is its approach to security and data governance. Unlike solutions that require extensive data movement or broad table access, Wondaris connects to Snowflake using a security-first architecture:

Secure by Design

Wondaris connects to your Snowflake data warehouse using secure views - you control exactly which data is exposed and to whom. This means:

• Data Minimisation: Only the customer data you specifically choose to share is accessible
• Column-Level Security: Use Snowflake's masking policies to protect sensitive information
• Role-Based Access Control: Leverage Snowflake's RBAC system for granular permissions
• Logical Data Segmentation: Organise data access through dedicated schemas and databases

Seamless Integration Process

Getting started with Wondaris on Snowflake is straightforward:

1. Create Secure Views: Define exactly which customer and event data you want to analyse
2. Set Up Permissions: Use Snowflake's role-based access control to grant read-only access
3. Connect Wondaris: Provide connection details through Wondaris's secure interface
4. Start Analysing: Begin building customer segments and activating insights immediately

Advanced Capabilities for Sophisticated Use Cases

For businesses ready to take their customer data strategy to the next level, Wondaris offers advanced features:

• ML-Powered Insights: Write enriched customer data back to Snowflake for advanced analytics
• Automated Metadata Tagging: Leverage existing Snowflake metadata for enhanced filtering
• Real-Time Activation: Connect insights to your marketing tools and operational systems
• Compliance-Ready: Built-in features to support privacy regulations and data governance

GIF showcasing Wondaris Composable CDP simple set up of an RFM model and audience using Snowflake data

Breaking Down the Barriers: Common Concerns Addressed

"Won't a composable approach be more complex than an all-in-one solution?"

Wondaris simplifies this complexity by handling the technical integration with Snowflake whilst giving you complete control over your data and business logic. You get the benefits of composability without the technical headaches.

"How do we maintain security across multiple components?"

This is where the Wondaris + Snowflake combination truly shines. By keeping your customer data in Snowflake and connecting through secure views, you maintain a single security perimeter. Wondaris's credentials are stored in isolated, customer-specific environments, and all access is logged and auditable.

"What about ongoing maintenance and updates?"

The modular nature of this approach actually reduces maintenance overhead. Updates to your customer data models happen in Snowflake, whilst Wondaris automatically adapts to schema changes. You can modify your data exposure by simply updating views rather than reconfiguring an entire CDP.

Getting Started: Your Path to Composable CDP Success

Ready to transform your customer data strategy? Here's how to begin:

Phase 1: Assessment and Planning

• Audit your current customer data sources and use cases
• Identify your most pressing customer insights and activation needs
• Design your initial Snowflake view structure with security in mind

Phase 2: Secure Implementation

• Create dedicated Snowflake schemas for Wondaris integration
• Implement role-based access controls following best practices
• Set up secure views that expose only necessary customer data

Phase 3: Connect and Activate

• Establish the secure connection between Wondaris and Snowflake
• Configure metadata tagging for enhanced filtering capabilities
• Begin building customer segments and activating insights

Phase 4: Scale and Optimise

• Expand your use cases based on initial results
• Implement write-back capabilities for advanced analytics
• Continuously refine your customer data strategy

The Future of Customer Data is Here

The combination of Wondaris and Snowflake represents the future of customer data platforms - one where businesses aren't forced to choose between security and flexibility, or between power and simplicity.

As customer expectations continue to evolve and privacy regulations become more stringent, the businesses that thrive will be those with data architectures flexible enough to adapt whilst maintaining the highest security standards.

Ready to unlock your customer data's full potential?

Wondaris + Snowflake gives you the composable CDP solution you need to:

• Maintain complete control over your customer data
• Scale your analytics and activation capabilities on demand
• Adapt quickly to changing business requirements
• Ensure compliance with evolving privacy regulations
• Integrate seamlessly with your existing tech stack

The building blocks are ready. Your customer data is waiting. It's time to build the customer data platform that truly serves your business - not the other way around. Book a demo of Wondaris today.