Wondaris

Your Google Customer Match Partner
A CDP (Customer Data Platform) unifies a company’s customer data from multiple sources including CRM (Customer Relationship Management), transactions and marketing sources.
Natively integrate your customer audiences directly in Google Ads.
Quickly and easily empower your Google Ads campaigns with 1st Party Data for more targeted and effective advertising.

Wondaris is available now using a simple native integration through Google’s Customer Matching Uploader (CMU) program.
A CDP (Customer Data Platform) unifies a company’s customer data from multiple sources including CRM (Customer Relationship Management), transactions and marketing sources.

CMU Partner Integration

CMU Google Partnership Benefits

The CMU partnership allows clients to upload high-value audiences securely through simple and clickable workflows.
Speed

Quickly integrate your audiences with Google 

Ease

Easily centralise your data with our simple set up

Value

Unlock the hidden value in your customer database

Audiences

Create audiences using your 1st party data

Campaigns

Execute Google campaigns using your data sources

How To Customer Match

Wondaris joins a group of 3rd party integrators approved by Google to upload Customer Match Segments within the Google Ads platform.

For eligible customers, simply follow the below steps. 
Not sure if you are eligible? Get in touch to find out how.
Step 1.
In your Google Ads account, navigate to Tools & Settings & select Linked Accounts.
Step 2.
Scroll down to find Wondaris or Search "Wondaris" in the top right search bar.
Step 3.
Click on Details.
Step 4.
Click Link & Authorise Wondaris.
Step 5.
Go to Wondaris and import your Customer Lists.

What Is Customer Matching?

Google Customer Matching is an advertising tool that helps marketers make the most of 1st Party Data in a privacy-safe way.

It will enable you reach to the most valuable users in your database with targeted campaigns and will help how audiences are managed without relying on traditional tag based website visitors in a cookie-less world.

This is becoming increasingly urgent as Google phases-out cookie-based remarketing due to privacy, browser and regulation changes.
A CDP (Customer Data Platform) unifies a company’s customer data from multiple sources including CRM (Customer Relationship Management), transactions and marketing sources.

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A CDP (Customer Data Platform) unifies a company’s customer data from multiple sources including CRM (Customer Relationship Management), transactions and marketing sources.
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