A CDP (Customer Data Platform) unifies a company’s customer data from multiple sources including CRM (Customer Relationship Management), transactions and marketing sources.
Download our guide to help you decide how and why to use a CDP.
Choosing the right Customer Data Platform will give you the ability to activate audiences against a number of different marketing strategies.
A CDP (Customer Data Platform) unifies a company’s customer data from multiple sources including CRM (Customer Relationship Management), transactions and marketing sources.
Google Customer Matching is an advertising tool that helps marketers make the most of 1st Party Data in a privacy-safe way.
It will enable you reach to the most valuable users in your database with targeted campaigns and will help how audiences are managed without relying on traditional tag based website visitors in a cookie-less world.
This is becoming increasingly urgent as Google phases-out cookie-based remarketing due to privacy, browser and regulation changes.
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