Download Our CDP Guide

Why And How To Use a Customer Data Platform

A CDP (Customer Data Platform) unifies a company’s customer data from multiple sources including CRM (Customer Relationship Management), transactions and marketing sources.

Download our guide to help you decide how and why to use a CDP.

Choosing the right Customer Data Platform will give you the ability to activate audiences against a number of different marketing strategies.

A CDP (Customer Data Platform) unifies a company’s customer data from multiple sources including CRM (Customer Relationship Management), transactions and marketing sources.

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Wondaris & Google CMU Partner Integration

Wondaris & Google CMU Partnership

Wondaris joins a group of 3rd party integrators approved by Google to upload Customer Match Segments within the Google Ads platform.

Speed

Quickly integrate your audiences with Google

Ease

Easily centralise your data with our simple set up

Value

Unlock the hidden value in your customer database

Audiences

Create audiences using your 1st party data

Campaigns

Execute Google campaigns using your data sources

The CMU partnership allows clients to upload high-value audiences securely through simple and clickable workflows.

How To Customer Match

Not sure if you are eligible? Get in touch to find out how.

Step 1.

In your Google Ads account, navigate to Tools & Settings & select Linked Accounts.

Step 2.

Scroll down to find Wondaris or Search "Wondaris" in the top right search bar.

Step 3.

Click on Details.

Step 4.

Click Link & Authorise Wondaris.

Step 5.

Go to Wondaris and import your Customer Lists.

What Is Customer Matching?

Google Customer Matching is an advertising tool that helps marketers make the most of 1st Party Data in a privacy-safe way.

It will enable you reach to the most valuable users in your database with targeted campaigns and will help how audiences are managed without relying on traditional tag based website visitors in a cookie-less world.

This is becoming increasingly urgent as Google phases-out cookie-based remarketing due to privacy, browser and regulation changes.

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